Blog 8: Apple Profile

By now the brand "Apple" has been coined as far more than a household name. The famous technology brand has expanded its business globally and can be seen everywhere through different technological advances. Walking around you can easily see people on their iPhone's checking on social media, people running listening to their music through their iPod and studies coffee-shop goers searching the Internet on their Mac computers. Now what make a company such as Apple so successful? Well its simple to say that there are more reasons than one. 

One of the main successes of Apple is their product line. A product line is a collection of products that a company sells. They are not all the same but are made by the same company so they target multiple markets with these different products. The main Apple products include: 

The iPhone:

iPhone 6

iPhone 5

iPhone 5C

The iPhone has come a long way since its creation. These models above are some of the latest iPhones which are updates from the older 4 and 4S. There is also an iPhone 6 plus which is much larger in size and is the newest version of the phone. Consumers can access the Internet, phone, video chatting, social media, endless apps and music on their IPhone. iPhones constantly come out with updates and new models are released in incremented time. 

The iPod: 

iPod Touch

iPod Nano

iPod Shuffle

The iPod remains a popular product and all of these models are upgrades from the older models of music player. The Touch being similar to an iPhone, the shuffle mainly just picking your songs at random and the Nano a little in between the two, similarly to the iPhone all of these technologies plug into your computer where you can download music and apps from you iTunes Library.                                                 

Computer/Tablet:

Mac Computer, MacBook Laptop and MacBook Air

iPad mini and iPad

These are the computers to the Apple brand, both handheld and desktop computers that cater to different consumer needs. This includes the tablets to the left and then the computers to the right which can be targeted at many consumer markets such as students, families, business workers and many others. 

A interesting point about the Apple brand is that they not only have a single product line of their phones, music players, tablets and computers but they have product lines within their product lines. This is how they are able to customize their product to the consumer based on the different products and options they have available on the market. What you can also see is how sometimes they make their products particularly their computers built-to order, which is a type of manufacturing where you create a product only when there is an order from a customer. You may see a MacBook in a store but you do not end up buying that exact one in the store, you order it and it is delivered at a later date with aspects that fit your needs. 

In addition, with all the Apple products there are complimentary accessories that come with it such as particular chargers and headphones. These products come from a derived demand which is when the sales of a product frequently result (or are derived) from the sale of consumer products. Usually this refers to business products but in this case the accessory products are needed in order to allow the technology to work and function properly. Overall the demand and appeal of the Apple products prove to attribute to the company's success. Apple is a brand and company that even though has created so much, still has much in the works. 

For a sneak peak at their latest creation, check out the Apple Watch which is due to be released in 2015: Click Here

All images via www.apple.com

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