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Flash Sales - These are sales on items that cut the price for only a few hours, leaving consumers to make a decision on the spot and not enough allotted time to calculate the math.
Shortcuts - By having these sales, especially those say on Black Friday where those sales are a one time deal, many consumers feel they can do shortcut math to see if the deals are worth it. Sometimes that works but for the most part those calculations are a bit more complicated than that and are planned out by the company who put them up.
Discounts on Discounts - They are far less fair than they appear. Discounts on top of one another may look like a huge save but sometimes might not exactly equal to add up as much as the consumer thinks. This is because each following discount is taken off at a lower price base.
What They Don't Necessarily Need - Offering "good deals" on items that a consumer might want, but might not necessarily need would feed into their want to buy the product. By having these deals it opens up what the consumer thinks is an opportunity for a bargain on something they want, but don't really need over other things.
In stores such as Macy's and Famous Footwear, multiple brands are showcased within the store and certain sales tactics can draw in those consumers who have loyalty to those brands in the store. This goes for stores like American Eagle also who have a popular target market and cater their sales to the needs of that target market that is loyal to their brands. All of this is interesting to look at because at the end of the day, no matter what the price, it is all strategically planned to go back to what will be profitable for the company.
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