Blog 3: AMA The American Marketing Association

After typing AMA into Google or any search engine for that matter, you can see that there are multiple AMA’s that exist in the world. This includes the American Medical Association, Academy of Model Aeronautics, American Motorcyclist Association and American Management Association. In relation to this Marketing class, the main one to be focused on among all of these AMAs is the American Marketing Association. Established in 1937, The American Marketing Association is a professional association for both larger organizations and individuals looking to bring their knowledge of marketing worldwide through teaching, practice and development. Their principle role is:      

“…to serve as a forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training and support marketing practice and thought leadership around the globe.”(American Marketing Association AMA)     

                                                            

The association is currently 30,000 members and growing connecting all those in the marketing field together. The association, from what is told and described through their website, aims to unite all those working in the marketing field to build a community of business professionals. There are many sections to its vastly filled website which as you click on the link you can immediately see how much is offered through the association. Offering many different opportunities, networking and marketing tools it is a large association that appears to have a large presence in the business world. In going through the website, you can see that it really is a large association that has a lot of power within the business world. This is in the massive amounts of networking that the site offers along with the different connections you can make not only with the association but other businesses through it.

This is most likely the reason why the association’s domain name is "www.marketingpower.com" rather than AMA.org. As noted earlier on in this blog entry there is multiple organizations and associations that take on the same abbreviation as the American Marketing Association. By changing the domain name, it allows for the association to differentiate itself from those who share the same domain name. This also allows those who are looking and interested in the association to find the site much more easily when navigating the web. Another reason that the American Marketing Association might have wanted a different domain name is because it reflects more on what the goals of the association are.

The association works in hope of teaching and developing marketing knowledge on not a small but worldwide scale making it its own marketing power. By using “marketing power” rather than “AMA” not only differentiated the site from similar abbreviated associations but gives off a better understanding of the association itself. This domain reflects on the mission and goals of the organization, while also adding a little creativity to the site. The site offers everything from connections to job opportunities, events and training, membership to get access to different networks, publications and much more. The association through all it offers and what it has grown to become in the past seventy plus years has made it exactly what you would call a “marketing power”. 

(via)

Blog 2: What is Marketing?

Considering this is a class based blog and also focused mainly on the Marketing end of
Business, it would be good to sum up and explain exactly what marketing is. According to McGraw Hill, by definition marketing is:

            “…the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large.” (Kerin, 5 )

Marketing is how a business, organization or company gets the word out and publicizes their name to not only benefit themselves but those who support them. In relation to this definition, there is similar definition that explains the main goal of marketing well. This definition comes from the American Marketing Association (AMA) which I will cover in future blog posts, so stay tuned! The AMA states,

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”(AMA)

There are many different ways that companies go about marketing their product, service or brand. There are four things that marketing requires:

•   Two or more parties with unsatisfied needs
•   A desire and ability on their part to be satisfied
•   A way for the parties to communicate
•    Something to exchange

A way to satisfy these requirements is to follow a set of guidelines that help direct what specific areas to focus marketing on. These are called the 4 P’s: Product, Price, Promotion and Place. The 4 P’s are a staple in the marketing world that is the basis for the activity to be successful.

Product:

This refers to the actual physical product or service that the company is trying to sell to their target market. This is by making the product what the community and target market wants while trying to figure out how to have that product fit the consumer’s needs. For example, in class we talked about Post It© Highlighter Pens, which satisfied the needs of multiple target markets that could use the convenience of having both a highlighter and post it page markers tied into one product. Target markets could be office workers, students of all ages, and teachers. 

(via Shopping Square)

Price:

The pricing is what is in exchange for the product, which varies on both the quality of the product and the amount a customer would be willing to pay. The pricing of this could be people’s investment in Apple products and computers because their protection against viruses has been known to be better quality than that of competitors.

(via idh-wallpapers)

Promotion:

This is how the buyer communicates with consumers, getting the word out there and promoting their product to their target market. This can be seen from ads, commercials, branding, and even product placement such as people in a movie drinking Coca Cola or wearing a certain brand.

(via Geek Tryant)

Fun Fact: The image above is of Will Ferrell as his role as Buddy the Elf in "Elf". The link located underneath the image where it was taken from actually gives a history of Coca Cola in movies which is a quick but interesting read!

Place:

Place refers to where and by what means a product is getting to consumers. This is through what stores a particular product is placed in or location such as a particular area compared to the country as a whole.

(via wmschwartz)

These are all components of marketing strategies that different companies and organizations use to market their product or service. Each piece plays a role in what could overall be a successful way to market to the particular target market or community as a whole.

Blog 1: Goals

For this first blogging assignment in Marketing 215-B, we were asked to answer what our academic, personal, and professional goals were to be for this semester. In relation to all three, my main goal would be to not only learn more of the marketing field but also how to apply it to what I hope to do in the future. Having a Business minor I get a glimpse into the business world taking five classes throughout my four years at Saint Mike’s. For academics, I gratefully made Dean’s List the past two semesters. Not only have I accomplished this but I learned a lot in the process which I hope to take away again this semester. Different to my previous two years at Saint Mike’s, I am studying abroad in Granada, Spain where I am excited for both the travelling and academics there.

Professionally I am trying to eventually work in Public Relations, Marketing and Events so being able to take a class in the subject of what I want to take on as a profession I am looking forward to. This past summer I worked as a PR/Marketing intern for a bridal photography company called A Bride’s Day where I worked with social media, social events and weddings. I also got to learn a fair amount about marketing and networking since A Bride’s Day is part of Rhode Island Wedding Group, a bridal industry networking group within the state. It was a great learning experience and gave me a better sense of what I wanted to work toward.  This semester I also took on a smaller internship for Vermont Youth Rugby Association (VYRA) or 802 Rugby which I am looking forward to. I am attending my first meeting tomorrow actually so that will be the start of my internship.

Along with this I am working this summer as a Marketing intern for my cousin’s winery, Newport Vineyards in Middletown, RI.  You can say I got very lucky with the internships I have been able to work! With all these internships, I hope to get experience and learn as much about the field as I can. My hopes are to either work in the wedding industry or the ski industry. Very different areas but I have skied since I was little and would love to work in that industry. After my internship this summer a job in the wedding industry whether it is working public relations, marketing, networking or events would be a great field too.

As for my personal goals for the semester, they are around what my goals are for almost every semester. My main goal is to learn as much as I can in the time that I have. This semester I especially focused on working on my Media Studies, Digital Arts major and Business minor so I am excited to keep studying into more of what I hope to do with my future profession. My other goals include my internship and being on top of my work. I did put a good amount of work on my plate for this semester and one of my goals is to ty to stay on top of it as best I can. Even though it will be a work-heavy semester, it’s the subject material I am interested in and should be one that hopefully I will be able to take a lot away from.